What is Search engine optimization (SEO) :
Search engine optimization (SEO) is a art and science of increasing a website's visibility to Search Engines for those important keywords and phrases that are relevant to your business. In other words Search Engine Optimization is the practice of improving a site's content, code, server settings, internal structure and external linking, with the intent of making the site rank higher in the search engines. (Google, Yahoo, MSN etc)
In simple equation :
SEO = Ranking in SERPs
Ranking in SERPs = More unique visitors
More unique visitors = More enquiry (more business/More earning)
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